Universities need students. Without a continuous stream of students, higher education sinks into the abyss. The biggest problem in higher education is that potential students believe it doesn’t benefit them in the long term. That could mean your recruitment and retention strategies aren’t as effective as they once were. So, how can your school get more students to enroll?
Understand How the Recruitment Process Works
Recruitment is the heart of any university or college. You want to attract the best students; however, you also need them to commit to the course. So, you need a marketer to help with strategic planning.
Remember, when a student enrolls in a college course, that is a conversion. Those students actively want to join the school, and often do so because they have a connection through a parent. Others, however, need more encouragement. That is the real issue in recruitment; you need to encourage students with no connection to the school to join.
The strategy to recruit is to create a bond with the student. It’s crucial to contact them numerous times to encourage them to join your school. For instance, an invite to tour the campus, financial aid information, and the mission of the school, can be incentives for students. Sending this information out to them can get them to seek out your school above all others.
It’s a simple strategy to drive recruitment up. Of course, this is an intensive part of the process because it requires a lot of effort from the school. It is, however, an effective way to attract students to higher education.
Understand How Retention Should be Used
Attracting a student is only one part of the task, the other is to keep them in school until they graduate. The problem is that only 40% of students earn their degree within four years; that means 60% take six years. That’s a major problem because since the student is there for an extra two years, they are more likely to leave before graduation.
Students need to be given the encouragement to stay; that’s the key to retention, and most schools will invest money into support services. These keep students motivated and are more likely to remain at the school. Of course, spending more money isn’t going to solve every problem; however, it can offer greater opportunities for students. If your college provides students with support services, it retains their attention and cultivates a long-term relationship.
Colleges, however, don’t just throw money at the problem; they use data-driven interventions to find solutions to the problem. Some will even create a more personalized educational experience to retain the student. That is why retention strategies are useful, and you need to find the right one for your college too.
Recruitment and retention are crucial for the success of a college and its students. Graduates can benefit from higher education; they not only forge new friendships but also earn qualifications to unlock their future potential. It’s all through recruitment and retention at the college level.